CONTENT GALLERY

Though the term “loyalty” signifies a close bond between two parties, some consumers often take advantage of the trust companies put in their customers. In recent years, customer loyalty programs and strategies have been the subject of...Read More

Over the past 18 months, many brands survived a tumultuous time by leveraging the digital capabilities of their customer loyalty and rewards programs to maintain, and strengthen in some cases, their connection with consumers and provide a more...Read More

Robert McClarin, Customer Engagement Partner, Brierley To increase customer engagement, brands must evolve towards leveraging data to Recognize, Reward, and React to their consumers in real-time across multiple channels. Brierley’s Customer...Read More

Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, announced a new customer experience management program with QDOBA Mexican Eats. The Mexican fast casual chain is working...Read More

Last year Google announced they will stop the use of third-party cookies in Chrome before 2022, joining an increasing list of browsers ditching the notorious tracking technology. The tech giant followed up with an early March 2021 announcement...Read More

Todd Leach doesn’t believe customer feedback data only belongs in the marketing department and the C-suite. “That information needs to be in the hands of the frontline employees,” says Leach, Chief Client Officer at SMG, a...Read More

Chick-fil-A to Invest $19 Million in Employees' Education in 2021 Chick-fil-A will invest $19 million in restaurant employees’ continuing education this year, awarding college scholarships to 7,492 team members in 44 states, Washington,...Read More

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More