CONTENT GALLERY

Brands face many challenges when maintaining a vibrant customer loyalty program that engages members, elevates the customer experience, and fosters brand affinity. While some challenges might seem obvious — getting internal stakeholder buy...Read More

Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members feel, their perspectives of the brand, what their expectations are, and if there are any...Read More

The loyalty landscape for 2024 has been perceived as a challenging environment for many brands. Concerns about the economy combined with the ever-increasing high expectations of customers have fostered a climate in which many brands seek to...Read More

In today’s loyalty landscape, brands can become overwhelmed by the number of technology solutions available promising to meet their unique needs as they build out organizational and loyalty strategies. Working with existing technologies and...Read More

Loyalty360 met with Kim Welther, Vice President and General Manager, CRM & Loyalty at Baesman, to discuss how brands are reimagining their loyalty programs, emerging technologies, and the importance of adapting to changing customer needs...Read More

While holiday promotions have long been a staple of retail strategies, savvy marketing and loyalty teams have discovered that these festive campaigns can offer more than just a seasonal sales boost. They can become a gateway to year-round customer...Read More

Baesman is a customer loyalty technology provider and agency that helps brands better understand their customers and offers support as they build more personalized relationships with them. Baesman has a diverse portfolio of clients, several...Read More

As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to remain compliant and where to begin. With challenges...Read More

For companies focused on bringing more value to their customers and loyalty program members, brand-to-brand partnerships are a growing area of interest. However, building successful partnerships can be challenging for even the most seasoned brands...Read More

Tier-based loyalty programs are a way for brands to drive higher engagement with their most loyal customers by providing more discounts, promotions, experiences, events, or other exclusive benefits for members who meet certain transactional and/or...Read More