Leveraging Loyalty to Pump Up Petroleum Profits

  • May 15 2017
  • Resource: Research And Reports
  • The DataCandy Team

In the petroleum industry, price continues to dominate and volatile gas prices have taught consumers to seek out deals, discounts, and loyalty programs to score the best value. Such influencers not only impact where consumers purchase gas, but how...Read More

How Technology and Big Data Impacted the Loyalty Program Evolution

  • November 07 2016
  • Resource: Research And Reports
  • The DataCandy Team

When it comes to customer loyalty programs, many brands are struggling to keep pace with the digital age. Brands have been slow to capitalize on new data-driven innovations to better engage (and retain) their highly-valuable tech-savvy...Read More

5-step Guide to Successful Loyalty Programs

  • July 21 2014
  • Resource: Research And Reports
  • DataCandy

As the economy improves and retail competition steepens, customer loyalty is delivering impressive bottom-line results. From discounts and rebates to cash-back and points, loyalty programs of all types are boosting customer spending, shaping...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?