The State of D2C Marketing 2019 eCommerce and Marketing Benchmarks
The Yotpo Team | July 31, 2019

The digital revolution has changed how people shop. Consumers are no longer relying solely on retailer middle men. Instead, shoppers are choosing to shop directly from their preferred brands. Selling direct-to-consumer, or D2C, has prompted a wave of disruptors: digital native companies transforming entire industries. But these newcomers face increasing competition and not only from fellow startups following in their footsteps. Established brands are entering the competitive D2C arena by embarking on a digital transformation that leverages the latest eCommerce technology.
The State of eCommerce in 2019

Across all sectors, eCommerce in the U.S. has tripled in the past decade with current totals surpassing $517 billion annually (Statista). Within the next five years, it’s predicted that eCommerce will continue to grow by another 30%. Amazon is the ruling giant of eCommerce, now accounting for about half of eCommerce sales in the U.S. alone. But there are shifts in consumer behavior indicating a groundswell of support for D2C. About 81% of shoppers plan to buy directly from D2C businesses (Diffusion).
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