The State of Brand Loyalty in the U.S. in 2023
The Marigold Team | July 20, 2023

In late 2022, Marigold surveyed 1,561 U.S. consumers to better understand their sentiment to brand loyalty and what they expect from their favorite brands. They told Marigold how their favored brands communicate with them, what differentiates loved brands from those less so, why they might switch to a competitor and what value exchanges loyalty programs can offer to increase retention.
 
This data will be contrasted with consumers from around the globe, as well as Marigold's 2022 study, to spot the unique attitudes and genuine trends in U.S. consumer behavior. This will provide brand marketers with the analysis they need to understand how these issues fit together, and ultimately how to build more meaningful and lasting relationships between brand and buyer.

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