The Balance of Customer Engagement and ROI: Building Loyalty Value and Profitability
The Bakkt Team | February 07, 2023

In the current loyalty environment, customers expect more flexible, unique, and personalized experiences with the brands they love. Brands looking for buy-in to loyalty program changes face the conflict of presenting more value to customers while still maintaining or even growing ROI.   

Bakkt® studied customer value expectations and found barriers brands face when seeking to present that value: earning takes too long, not enough redemption options, and points are illiquid. According to the study, brands should deliver a more personalized experience, offer more options, and increase fungibility to overcome these barriers. 

Read more about Bakkt’s recommendations on how to effectively balance customer engagement and ROI in loyalty programs.  
Click the green button to download the full report.  

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