The Affluent Shopper: Insights on this Key, Fast Growing Consumer Segment
Sue Yasav | September 26, 2016

The U.S. segment defined as “Mass Affluent” has grown in size and discretionary income in the past 40 years. This growth has created a key opportunity for retailers. 

Retailers have an opportunity to better understand how the changes in income distribution affect the buying choices and preferences of the Affluent.

According to Pew Research, the segment of the population defined as upper income has grown in size and income in the past 40 years. In 2014, upper-income households had 49% of aggregate income, up from 29% in 1970. Additionally, the average income of the upper-income segment grew from $118,617 in 1970, to $174,625 in 2014, an increase of more than 47%.

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