Loyalty 360 provides even more benefit and insight to its members through market driven research. We believe that “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage” (Jack Welch, former Chairman and CEO of General Electric). Loyalty 360 aims to facilitate that learning and competitive advantage through conducting and providing access to surveys, research, polls, whitepapers, case studies, and more.
TSYS, a Gold level sponsor of Loyalty 360 since 2010, teamed up with Loyalty 360 in the fall of 2011 to conduct research on how to make customer data actionable—how to acquire it, and what to do with it. Loyalty 360, on behalf of TSYS, polled 122 marketers to learn if and how brands are using customer data—how they collect it, how they interpret it, the challenges they face, and how they are using the data to drive marketing decisions.
Loyalty 360 distributed the survey, entitled “Turning Customer Data into Action” in September of 2011, and used the results from survey respondents to draft a whitepaper of the same name. The whitepaper summarized the findings, including comprehensive graphs and charts, and relevant case studies and brand examples.
The whitepaper, “Turning Customer Data in Action”, was promoted through a number of outlets. TSYS ran an ad on the Loyalty 360 site and the whitepaper was also highlighted in This Week in Loyalty, the Loyalty 360 weekly e-newsletter. Further, a press release was drafted providing the whitepaper additional exposure. Loyalty 360’s quarterly publication, Loyalty Management featured results of the survey as well. Reaching over 18,000 professionals, the magazine noted key findings and details on where to download the whitepaper on Loyalty360.org. You too may access this industry research at: http://www.tsys.com/GRSwhitepaper
A large and engaged audience downloaded the whitepaper summarizing the findings. “The white paper has been a great success, we’ve gotten a lot of leads and good feedback from readers.” (Murielle Sanzey, Marketing Manager, TSYS Acquiring Solutions, Tempe)
The relationship between Loyalty 360 and TSYS has been beneficial for both parties—Loyalty 360 was able to conduct market driven research and provide their audience with resources for learning and tackling marketing challenges, while TSYS was able to utilize their benefits of Loyalty 360 membership to generate leads and results.
For more information on how you can benefit from Loyalty 360 membership, please contact Lindsay Wagner at [email protected].
About TSYS
TSYS (NYSE: TSS) is reshaping a new era in digital commerce, connecting consumers, merchants, financial institutions, businesses and governments. Through unmatched customer service and industry insight, TSYS creates a better experience for buyers and sellers, supporting cross-border payments in more than 85 countries. Offering merchant payment-acceptance solutions as well as services in credit, debit, prepaid, mobile, chip, healthcare, installments, money transfer and more, TSYS makes it possible for those in the global marketplace to conduct safe and secure electronic transactions with trust and convenience.
About Loyalty 360
Loyalty 360 – The Loyalty Marketer’s Association is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives marketers the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships.