Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

3 Ways to Ignite the Spark of Emotional Engagement in Your Customers

Kathy Menis , Signal | March 09 2017

Do you want your customers to feel emotionally engaged with your brand? Of course you do. Neuroscientists have proven, through fMRI brain-imaging studies, that emotions have a very strong impact on.

3 Ways to Use Digital Customer Data to Create Great In-Store Experiences

The Signal Team , Signal | February 24 2017

More than 30% of consumers around the world would rather do the dishes or the laundry than go shopping in a physical store. And 40% consider going to the store a chore that must be done. Yet off they.

The New Prerequisite for Brand Loyalty: Make Your Customers Feel Loved

Jonathan Petrino , Signal | February 09 2017

It’s the Age of the Customer, the era of the Internet of Me. Brand names and physical footprints are no longer the decision-drivers they once were. Consumers have turned their trust to whatever.

The Future of Identity Is Persistence and Portability

Nick McCarthy , Signal | January 12 2017

Identity resolution is not a one-and-done. Rather, it is best viewed as an ongoing process.To optimize this process, marketers must think holistically about all of their customer data collection and.

Data Analytics

Customer Data Powers Next-Generation Touchpoints

Kelly Davis , Signal | December 29 2016

The Internet of Things. Artificial intelligence. Virtual reality. These rising technologies will both create and be improved by customer data. So the identity infrastructure a marketer creates today.

Customer Identity Drives Omnichannel Engagement

Neil Joyce , Signal | December 19 2016

Never before have brands had access to so much data. Yet never before has there been so much duplicate, disconnected and inaccurate information collected about their customers.Marketers, it appears.

Why Thanksgiving Is the Perfect Time to Drive Travelers Back for Seconds

Kathy Menis , Signal | November 23 2016

Thanksgiving is just around the corner. Which means so, too, is one of the busiest travel periods of the year. While AAA hasn’t yet released its annual Thanksgiving travel forecast for 2016.

Tis’ the Season for Data Readiness

Susan McNally , Signal | November 21 2016

Get ready – Black Friday is almost here. Are you sure you’ve checked off every holiday preparation on your list?If you’re a retailer, the holidays will bring a surge of traffic to.

Three Things Marketers Can Learn From the 2016 Election

Kathy Menis , Signal | November 11 2016

If there is one key take-away for marketers from this year’s big Election Day Surprise, it’s this:It’s about the data, stupid.As Americans stood in line to cast their votes on.

Data Analytics

Offline Data Is Critical to Winning the Hearts of Digital-First Customers

Jon Padilla , Signal | October 31 2016

With all the focus on digital marketing, it’s easy to lose sight of the fact that the majority of consumer spending still takes place offline. Sure, foot traffic is dwindling. Stores are.

Lessons From a Reformed Data Hoarder

James Kupras , Signal | October 13 2016

“Collect everything.”That is, word-for-word, the direction I was given by a client regarding their desired data collection strategy. As a former director at a big global media agency, my.

How Retailers Can Win the Battle for Holiday E-commerce Sales

Kevin Ma , Signal | September 28 2016

The holiday season is right around the corner and retailers are gearing up for what hopes to be another successful season. Experts predict that this year, holiday retail sales will grow 3.3.

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