3 Ways to Ignite the Spark of Emotional Engagement in Your Customers

  • March 09 2017
  • Resource: Loyalty Today
  • Kathy Menis

Do you want your customers to feel emotionally engaged with your brand? Of course you do. Neuroscientists have proven, through fMRI brain-imaging studies, that emotions have a very strong impact on brand choice. Whether you’re in retail...Read More

3 Ways to Use Digital Customer Data to Create Great In-Store Experiences

  • February 24 2017
  • Resource: Loyalty Today
  • The Signal Team

More than 30% of consumers around the world would rather do the dishes or the laundry than go shopping in a physical store. And 40% consider going to the store a chore that must be done. Yet off they go, giving in-store transactions credit for...Read More

The New Prerequisite for Brand Loyalty: Make Your Customers Feel Loved

  • February 09 2017
  • Resource: Loyalty Today
  • Jonathan Petrino

It’s the Age of the Customer, the era of the Internet of Me. Brand names and physical footprints are no longer the decision-drivers they once were. Consumers have turned their trust to whatever they can pull up on their smartphones, from...Read More

The Future of Identity Is Persistence and Portability

  • January 12 2017
  • Resource: Loyalty Today
  • Nick McCarthy

Identity resolution is not a one-and-done. Rather, it is best viewed as an ongoing process.To optimize this process, marketers must think holistically about all of their customer data collection and application needs. The process must recognize...Read More

Customer Data Powers Next-Generation Touchpoints

  • December 29 2016
  • Resource: Loyalty Today
  • Kelly Davis

The Internet of Things. Artificial intelligence. Virtual reality. These rising technologies will both create and be improved by customer data. So the identity infrastructure a marketer creates today must be able to support these technologies and...Read More

Customer Identity Drives Omnichannel Engagement

  • December 19 2016
  • Resource: Loyalty Today
  • Neil Joyce

Never before have brands had access to so much data. Yet never before has there been so much duplicate, disconnected and inaccurate information collected about their customers.Marketers, it appears, are suffering from an identity crisis. And their...Read More

Why Thanksgiving Is the Perfect Time to Drive Travelers Back for Seconds

  • November 23 2016
  • Resource: Loyalty Today
  • Kathy Menis

Thanksgiving is just around the corner. Which means so, too, is one of the busiest travel periods of the year. While AAA hasn’t yet released its annual Thanksgiving travel forecast for 2016, last year nearly 42 million Americans hit the road...Read More

Tis’ the Season for Data Readiness

  • November 21 2016
  • Resource: Loyalty Today
  • Susan McNally

Get ready – Black Friday is almost here. Are you sure you’ve checked off every holiday preparation on your list?If you’re a retailer, the holidays will bring a surge of traffic to your site. Loyal customers who you see regularly...Read More

Three Things Marketers Can Learn From the 2016 Election

  • November 11 2016
  • Resource: Loyalty Today
  • Kathy Menis

If there is one key take-away for marketers from this year’s big Election Day Surprise, it’s this:It’s about the data, stupid.As Americans stood in line to cast their votes on Tuesday, pollsters, data scientists, and journalists...Read More

Offline Data Is Critical to Winning the Hearts of Digital-First Customers

  • October 31 2016
  • Resource: Loyalty Today
  • Jon Padilla

With all the focus on digital marketing, it’s easy to lose sight of the fact that the majority of consumer spending still takes place offline. Sure, foot traffic is dwindling. Stores are closing. Ecommerce and, increasingly, mcommerce is on...Read More

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