How to Choose the Right Loyalty Platform for Your Business

  • March 21 2023
  • Resource: Loyalty Today
  • The Baesman Team

You’ve put extensive thought, research, and dollars into your customer loyalty strategies. Now it’s time to execute your ideas. Ready to waste all that effort by choosing a crummy loyalty platform? Hopefully not! Even with great...Read More

Direct Mail: Higher Response Rates and Customer Engagement!

  • March 15 2023
  • Resource: Loyalty Today
  • The Baesman Team

If you are looking for a way to improve your response rates, direct mail is the way to go. Direct mail is a great marketing channel with proven results, if done correctly. Here are some fundamentals on how and why using direct mail...Read More

5 Myths About Direct Mail

  • March 10 2023
  • Resource: Loyalty Today
  • The Baesman Team

Direct mail marketing is one of the most proven forms of advertising and marketing. It has been around for more than 60 years, and it’s still going strong today. According to some estimates, in 2022, about $43.3 billion...Read More

4 Considerations When Choosing a Direct Mail Solution

  • March 02 2023
  • Resource: Loyalty Today
  • The Baesman Team

Think direct mail is a thing of the past? Think again: Direct mail marketing is still highly effective and can help you level-up your marketing efforts in a big way.With that said, you need the right direct mail solution—offered by...Read More

What You Need to Know About HIPAA-Compliant Marketing

  • February 28 2023
  • Resource: Loyalty Today
  • The Baesman Team

Effective marketing channels for reaching and engaging people requires more than great content alone. Health Insurance Portability and Accountability Act (HIPAA) regulations require healthcare providers to comply with certain security measures to...Read More

Leverage Personalization to Better Connect with Your Members

  • February 24 2023
  • Resource: Loyalty Today
  • The Baesman Team

People want to feel their health insurance providers care about their personal health, and generic, impersonal messaging won’t do much to impart that feeling. Companies in the healthcare space must better engage with their members and...Read More

4 Powerful Personalized Email Marketing Strategies to Increase Your Sales

  • February 21 2023
  • Resource: Loyalty Today
  • The Baesman Team

Want to increase your sales through email marketing? Email marketing can be a powerful way to increase brand exposure and loyalty and ultimately lead to more purchases from more customers. A key part of any successful email campaign is...Read More

How to Choose the Right Email Marketing Agency for Personalization

  • February 15 2023
  • Resource: Loyalty Today
  • The Baesman Team

No one wants to send emails that languish unread in recipients’ inboxes. Personalization is key if you want your email campaigns to truly connect with your contacts. But how can you make that personalization ideal a reality?  The right...Read More

How to Build the Best Email Marketing Strategy with Your CRM

  • February 09 2023
  • Resource: Loyalty Today
  • The Baesman Team

Have you ever received an email from a brand you like to do business with, but they’re promoting a product that you have no interest in? If you have, the brand is relying on a traditional method of email marketing that focuses on casting a...Read More

Should Your Retail Business Offer A Paid Loyalty Program?

  • February 06 2023
  • Resource: Loyalty Today
  • The Baesman Team

As more and more retailers offer paid loyalty programs, some are asking themselves if they should consider adding the model to their repertoire. This approach can completely change the traditional loyalty model of transactions-first for...Read More

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