Customer Analytics: Understanding the Voice of the Customer

  • October 02 2023
  • Resource: Loyalty Today
  • The Baesman Team

In today's world of business, it's important to know your customer. Gathering data on their spending habits, preferences, and behaviors can help brands create effective marketing campaigns and ultimately increase sales. ...Read More

Sizzling Summer Sales: Maximizing ROI with Direct Mail Analytics

  • September 18 2023
  • Resource: Loyalty Today
  • The Baesman Team

Summer sales events provide an excellent opportunity for businesses to boost revenue and attract new customers with the help of Direct Mail marketing. To make the most of it, it's crucial to track and analyze the performance of your...Read More

7 Signs Your Loyalty Program May Be Due For a Revamp

  • September 11 2023
  • Resource: Loyalty Today
  • The Baesman Team

In a rapidly changing world, where shopper behaviors and expectations evolve at a lightning pace, loyalty programs have to stay current to remain effective. It's not enough to set and forget your loyalty program – regular...Read More

Using Customization for Point of Purchase Displays that POP

  • September 06 2023
  • Resource: Loyalty Today
  • The Baesman Team

You’re walking down the store aisle, and your eyes are suddenly drawn to a colorful display singing the praises of a product that’s right there on the shelf. You’re intrigued, and with just a moment of thought, you decide to give...Read More

Everything You Need to Know About Personalized Direct Mail Solutions

  • August 30 2023
  • Resource: Loyalty Today
  • Rachel Iannarino, Baesman

Direct mail is back!Direct mail has made a comeback as an impactful marketing medium—as long as it’s personalized for each recipient. In this article, we cover the three main considerations for your direct mail campaigns so you...Read More

How to Retain Credit Union Members Through Personalized Marketing

  • August 23 2023
  • Resource: Loyalty Today
  • The Baesman Team

Is your credit union looking for ways to keep up and gain an edge in a competitive market? Retaining your members is one of the most foundational ways to do that. Let’s look at some ways credit unions can encourage their members to stick...Read More

How to Start a Direct Mail Campaign

  • August 15 2023
  • Resource: Loyalty Today
  • The Baesman Team

In today's digital age, it's easy to overlook traditional marketing methods. However, direct mail campaigns remain a powerful tool for businesses to reach their target audience effectively. Direct mail allows you to connect with...Read More

What is Loyalty Marketing?

  • August 03 2023
  • Resource: Loyalty Today
  • The Baesman Team

In today's competitive business landscape, retaining customers and fostering brand loyalty is paramount to sustainable success. This is where loyalty marketing comes into play. It's a strategic approach that focuses on building strong and...Read More

What Does CRM Mean in Retail? CRM Platforms vs. Retail CRM Partners

  • July 27 2023
  • Resource: Loyalty Today
  • The Baesman Team

Customer relationship management (CRM) is a versatile term used extensively in the business world. However, it doesn’t always mean the same thing from industry to industry.Retail customer relationship management platforms—or retail...Read More

Unleashing the Summer Vibes: Customer Loyalty Trends in 2023

  • July 18 2023
  • Resource: Loyalty Today
  • The Baesman Team

With summer just around the corner, it's time to dive into the sizzling customer loyalty trends that will dominate the scene in summer of 2023. Get ready to ride the wave of personalized experiences, digital delights, social...Read More

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