The holiday season is one of the most competitive times of the year for brands. During Black Friday and Cyber Monday (BFCM), shoppers are overwhelmed with deals and discounts making it harder for brands to stand out. But this moment isn’t just about short-term revenue. With the right strategy, BFCM can be the starting point for long-term customer loyalty.
Why BFCM Is a Prime Moment for Customer Retention
BFCM isn’t just about transactions. A....