Perhaps it’s a bit ironic that Laston Charriez describes his customers as “starved.” After all, he’s the Chief Marketing Officer for Pilgrim’s, the world’s second-largest producer of fresh chicken. He can help people who are famished for food. And he does.
But it isn’t a physical hunger that his customers are struggling with, he says. They have a hunger for time. Between work, lengthy commutes, kids’ activities, trips to the gym....