Q: During your Loyalty Expo session, you discussed the evolution from Preferred Rewards to BofA Rewards and how Bank of America is evolving its loyalty strategy. Can you recap some of the key themes and insights you shared with attendees?
A: During the session, we talked about why this was the right moment to launch BofA Rewards and what our shift says about the future of loyalty in financial services. By removing balance requirements, we’ve made our loyalty....