This article was originally published June 21st, 2016.
Wyndham Rewards is a unique loyalty program. In a successful bid to reject the complex conventions typically still found throughout the hotel and travel industry, Wyndham instead embraced simplicity. This resulted in an entire overhaul of Wyndham Rewards, which was wholly based on customer feedback. The program gets straight to the heart of what modern customers want out of a hotel loyalty program.
That is, the customers....