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Customer experience is widely viewed as the great differentiator in the world of loyalty marketing. For MGM Resorts International, the customer experience, or in its case, the guest experience, is second to none.
That commitment is woven into the fabric of the organization and is tended to on a daily basis.
Jordan Salmon, Vice President of Loyalty Marketing for MGM Resorts International, talked to Loyalty360 about this deep commitment from the brand.
What does customer experience....
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