Making the Value Equation Stronger Garners More Customer Loyalty at Ford

Ford’s recent U.S. retail sales were the company’s best in 11 years. Loyalty360 talked to Erich Merkle, Ford’s U.S. Sales Analyst, about how the company is impacting customer engagement, customer loyalty, and the customer experience. As part of its transformation into an auto and mobility company, Ford is introducing FordPass® – a platform that reimagines the relationship between automaker and consumer. FordPass aims to do for car owners what iTunes did for....

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