Huntington Bank CMO Discusses Customer Centricity, Disruption, and Generational Changes: Part One 
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In the past decade, the financial industry has undergone drastic changes. The 2008 financial crisis changed the way consumers view banks. Fintech disrupters have appeared and gained popularity with many consumers. For some consumers, banking is now exclusively an experience on mobile.     Given these shifts, marketers in the industry must account for a number of changing variables in order to truly understand their....

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