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Launched in March 2019 with a straightforward, user-friendly structure, Chipotle Rewards is off to an amazing start. The program’s tremendous success was highlighted when recently it was revealed that it had reached 8.5 million members.
Chipotle announced the launch of Guac Mode this week, and we at Loyalty360 checked in with Curt Garner, Chief Technology Officer, Chipotle, to learn more about it, the state of the rewards program, emotional connection to the brand, and more.
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