Expanded Efforts to Understand and Define Customer Loyalty in Restaurant Space

  • January 10 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Unique challenges connected to customer loyalty can be found in a variety of industries. Case in point: The restaurant industry. Loyalty360 talked to Cogensia CEO Brad Rukstales about the state of customer loyalty in the restaurant space.Can you...Read More

Personalized Customer Engagement Can “Break Through the Clutter”

  • November 29 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Personalization is a term in the loyalty marketing world that is commonly used and can be a major customer engagement tool when executed properly. Loyalty360 caught up with Brad Rukstales, president and CEO of Cogensia, to find out more about...Read More

Loyalty State of Mind: Q&A with Brad Rukstales, President and CEO of CAC Group, Inc.

  • August 23 2013
  • Resource: Daily News
  • Mark Johnson

On the tails of announcing CAC Group’s new division to focus on loyalty program performance – Truth in Loyalty™, President and CEO Brad Rukstales shares insights on the state of loyalty today. He challenges marketers to take on...Read More

New Loyalty Practice Offers Proof Positive of Success

  • August 22 2013
  • Resource: Daily News
  • CAC Group, Inc.

CAC Group, Inc., a customer marketing solutions firm, announced this week the launching of a new division to focus on loyalty program performance - Truth in Loyalty™ (www.truthinloyalty.com).  "The feedback from the loyalty community...Read More

Understand C-Suite Thinking in Pitching Loyalty Programs

  • October 15 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

In order to win approval of loyalty programs, advocates need to understand what C-suite executives are seeking, Ron DiNella, president of DiNella Hospitality, said during a webinar on securing C-suite support for your loyalty program hosted...Read More

Securing C-Suite Support For Loyalty Programs

  • October 03 2012
  • Resource: Daily News
  • Loyalty 360

Upcoming Loyalty 360 Webinar Presented by CAC Group Features Strategies for Building Loyalty Programs that Garner both Consumer and C-Suite Engagement Loyalty 360 –the Loyalty Marketer’s Association will host the webinar, &ldquo...Read More