Personalization is a term in the loyalty marketing world that is commonly used and can be a major customer engagement tool when executed properly.
Loyalty360 caught up with Brad Rukstales, president and CEO of Cogensia, to find out more about effective personalization and its potential impact on customer loyalty.
How can personalization impact customer engagement when, on a daily basis, consumers are bombarded by a plethora of emails from a variety of companies?
Rukstales: Personalization is, first and foremost, the way to break....