Industry Perspectives: Audience Segmentation for Engaging High Value Customers

  • January 28 2025
  • Resource: Daily News

The Industry Perspectives series from Loyalty360 gathers insights from leaders in customer loyalty technology and consulting to give you a bird’s eye view of what is happening today and the best practices that will prepare you for tomorrow...Read More

Loyalty Live: How AI and Machine Learning are Transforming Loyalty Programs

  • November 13 2024
  • Resource: Daily News

Artificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs and strategies. Integration of these technologies into day-to...Read More

Brand-to-Brand Partnerships: Experts Share Insights on Determining Steps for Success and How Unlikely Brand Partnerships Can Generate Excitement

  • October 03 2024
  • Resource: Daily News

Forming effective partnerships in support of customer loyalty programs and efforts involves an alignment of objectives and clarity of the benefits of the partnership. Partnership success hinges on a planful approach and adherence to the steps a...Read More

Save the Date! July 23, 2024: Redesigning Your Loyalty Program for Relevance and Results with the Right Strategy

  • July 16 2024
  • Resource: Daily News

Ansira is an independent, global marketing technology and services company offering proprietary channel, website, and advertising technology platforms. The company guides clients operating in distributed ecosystems to connect with their customers,...Read More

Loyalty Live: Ansira on Keeping Customer Loyalty Simple

  • May 01 2024
  • Resource: Daily News

Ansira is an independent, global marketing technology and services company with clients across B2B, B2C, and B2B2C industries that leverage the company’s suite of proprietary technology platforms across website, media, and channel partner...Read More

Ansira’s 2024 Loyalty Expo Session: Leveraging the Power of Empathy in Customer Loyalty

  • April 26 2024
  • Resource: Daily News

Ansira is an independent, global marketing technology and services company with clients across B2B, B2C, and B2B2C industries that leverage the company’s suite of proprietary technology platforms across website, media, and channel partner...Read More

Digital Engagement: Experts Share Observations on Increasing Mobile Success in Customer Loyalty Programs

  • March 25 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As brands seek to create more ways for customers and loyalty program members to connect with them and deepen the relationship, leveraging the power a mobile experience can bring is a clear path for most. Yet, the road to increased digital...Read More