B2B Loyalty Programs Will Thrive: Industry Leader Insights on Motivating Emotional Loyalty and Prioritizing a Strategic Vision

  • July 11 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Business-to-Business (B2B) loyalty programs might not claim the largest footprint in the loyalty space, but their value cannot be ignored. As companies seek to build, strengthen, and keep relationships with business customers, it is critical to...Read More

Building Successful Brand-to-Brand Partnerships: Industry Leader Insights into the Challenges and Opportunities of Partnerships

  • June 07 2023
  • Resource: Daily News

For companies focused on bringing more value to their customers and loyalty program members, brand-to-brand partnerships are a growing area of interest. However, building successful partnerships can be challenging for even the most seasoned brands...Read More

Navigating Tier-Level Change Communications: Loyalty360 Supplier Members Share Best Practices to Build Customer Loyalty

  • May 23 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Tier-based loyalty programs are a way for brands to drive higher engagement with their most loyal customers by providing more discounts, promotions, experiences, events, or other exclusive benefits for members who meet certain transactional and/or...Read More

Loyalty360 Announces 2023 Loyalty360 Award Winners at Loyalty Expo

  • May 15 2023
  • Resource: Daily News

Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2023 Loyalty360 Awards, which were announced on May 10 during Loyalty360’s Loyalty Expo in Orlando, Florida. The awards recognize brands that...Read More

Loyalty360 Announces Winners for 2022 Loyalty360 Awards at Loyalty Expo

  • September 21 2022
  • Resource: Daily News

Award finalists presented for the final judging round during Loyalty360’s Loyalty Expo in CharlotteLoyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2022 Loyalty360 Awards, which were announced on...Read More

Brandmovers to Host Webinar on Dynamic Segmentation and Customer Engagement Best Practices

  • May 03 2022
  • Resource: Daily News

Chris Galloway, EVP Strategy and Design, for Brandmovers, will be hosting a webinar on May 10th, to discuss the importance of dynamic segmentation and its impacts on customer engagement. Brandmovers is a marketing tech agency that helps customers...Read More

Loyalty Fraud and Gaming – What Brands Can Do to Combat the Fraudsters

  • March 28 2022
  • Resource: Daily News

Customer Loyalty programs and strategies are an excellent way to increase engagement and gain new customers, but they are also a gateway for scammers and fraud. Brands’ definitions of fraud can range significantly - from simply sharing a...Read More

Customer Loyalty Program Success Depends on Positive Employee Engagement

  • March 22 2022
  • Resource: Daily News

A retailer can have the best customer loyalty program in place, but it will not be successful without the support of the brand’s employees. Employee engagement is crucial to executing an effective customer loyalty program. Loyalty360 spoke...Read More

The Goal of Personalization Getting Tougher for Brands

  • January 11 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions. Recently, Loyalty360 hosted a brand-only digital roundtable focused on...Read More