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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Business-to-Business (B2B) loyalty programs might not claim the largest footprint in the loyalty space, but their value cannot be ignored. As companies seek to build, strengthen, and keep relationships with business customers, it is critical to...Read More
For companies focused on bringing more value to their customers and loyalty program members, brand-to-brand partnerships are a growing area of interest. However, building successful partnerships can be challenging for even the most seasoned brands...Read More
Tier-based loyalty programs are a way for brands to drive higher engagement with their most loyal customers by providing more discounts, promotions, experiences, events, or other exclusive benefits for members who meet certain transactional and/or...Read More
Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2023 Loyalty360 Awards, which were announced on May 10 during Loyalty360’s Loyalty Expo in Orlando, Florida. The awards recognize brands that...Read More
Award finalists presented for the final judging round during Loyalty360’s Loyalty Expo in CharlotteLoyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2022 Loyalty360 Awards, which were announced on...Read More
Chris Galloway, EVP Strategy and Design, for Brandmovers, will be hosting a webinar on May 10th, to discuss the importance of dynamic segmentation and its impacts on customer engagement. Brandmovers is a marketing tech agency that helps customers...Read More
Customer Loyalty programs and strategies are an excellent way to increase engagement and gain new customers, but they are also a gateway for scammers and fraud. Brands’ definitions of fraud can range significantly - from simply sharing a...Read More
A retailer can have the best customer loyalty program in place, but it will not be successful without the support of the brand’s employees. Employee engagement is crucial to executing an effective customer loyalty program. Loyalty360 spoke...Read More
Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions. Recently, Loyalty360 hosted a brand-only digital roundtable focused on...Read More