CONTENT GALLERY

As several industries are starting to use increasingly technological products and offerings, it has become clear that technology literacy is a must. Perhaps nothing in the modern-day reflects this notion other than the untapped potential of...Read More

In everyday transactions, brands stand to gain much more than just profit. They can increase their understanding of the consumer through personalized engagement,  but it’s a tough line to toe. As digital offers and advertisements flood...Read More

Tim Glomb, VP of Content and Data, Cheetah Digital Having the right customer data allows you to create personalized experiences that drive measurable revenue.  If you collect zero-party data from customers that includes psychographic...Read More

Unity has been a buzzword in 2021, and not just in the political realm. In the world of loyalty, engagement and customer experience, more brands are looking at establishing a Customer Database Platform to unify zero-, first- and third-party...Read More

As websites and other platforms restrict the use of cookies and similar tactics to collect consumer data thanks to newer regulations and increasing privacy concerns, brand marketers who have begun shifting to deeper personalization in an effort to...Read More

  No one knows that commerce is global more than Evolving Systems’ Adhish Kulkarni, the Senior Vice President and General Manager of their Digital Engagement and Loyalty Solutions. Not only has Kulkarni implemented consumer engagement...Read More