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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Though gamification is a familiar concept, it is undergoing a resurgence as brands look for interactive ways to further engage consumers.
With the task of attracting customers and an overarching goal of building brand loyalty, gamification is...Read More
Most customer loyalty programs or strategies are designed to appeal to various segments. After all, a 40-year-old accountant may not have a similar buying habit as that of a 19-year-old sophomore in college.
The statistics certainly back up the...Read More
The pandemic has caused many industries to shut down for the time being, but the movie theater industry seems to be in an even more serious state of flux. The industry has shut down and not been able to offer its services, unlike restaurants that...Read More
Change is nothing new for retail, but over the last several weeks, it has come even more rapidly and taken the form of staff reductions, closures, quick transitions to curbside pickup, and more, all because of the COVID-19 outbreak. 2020 has...Read More
For a lot of us, the past month has seemed like a reality we never could have imagined. Change is always hard and adapting on the fly without a clear picture of where we are headed makes that even more challenging. While we have all had to make...Read More
In today’s digitally connected world, data is the world’s most valuable – and often most challenging – resource. From driving the ability to offer unique experiences, personalize content, and deliver targeted offers –...Read More
The prevalence of convenience stores across the United States is immense – and they now often are a go-to option for hungry Americans.
U.S. convenience stores, which total more than 150,000 locations, saw overall sales surpass $650...Read More
Tuesday’s webinar, “Drive Engagement, Collect Data Through Dynamic Interactive Personalized Messaging” featured the insight of Ulli Haslacher, Founder & CEO of Pour Moi, and Ben Cockerell, Vice President of Marketing for...Read More
Register for the webinar here!
An intriguing new concept is circulating the loyalty industry right now: declared data. Declared data differs from first-party data in that the latter creates insights through inference. That is, a brand analyzes a...Read More