Loyalty and CX Leaders Provide Insight on the Starbucks and Brightloom Partnership

  • August 07 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Co-opetition is nothing new to customer loyalty; the current zeitgeist calls for such. The intrinsic benefit that can be derived from the combined entities outweighs distinct company attributes, but managing the efficacy can be challenging.  ...Read More

Starbucks Delivers New Customer Experience Nationwide

  • July 29 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Starbucks Coffee Company has announced plans to make Starbucks Delivers available throughout the United States in early 2020 through an agreement with Uber. The intention to expand follows an 11-market rollout which demonstrated successful...Read More

Loyalty360 Reads: July 25, 2019

  • July 25 2019
  • Resource: Daily News

Programs  Uber Rewards Customers for Shopping During Rides The service has launched the Cargo Store App, which offers Uber credits for each purchase made. “Riders can purchase products from a curated marketplace when they are on-trip...Read More

Starbucks Enhances Mobile CX in the Chinese Market

  • June 12 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Starbucks has rolled out the company’s Mobile Order & Pay experience, Starbucks Now, to 300 select stores in Beijing and Shanghai and plans to introduce this feature across China over the next year. Starbucks Now enables customers to...Read More

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