Customers Have Lost Trust and Companies Need to Regain It

  • September 21 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

YA, a customer engagement marketing company, and the Institute for Research in Marketing, which is part of the Carlson School of Management at the University of Minnesota, have partnered to organize the 2018 Ignite Conference. The main topic of...Read More

Insights From YA|Engage, Why Brands Must be Fast and Flexible to Meet Ever-Changing Consumer Demands

  • April 16 2018
  • Resource: Daily News
  • Chris Brosey, Loyalty360

Consumer loyalty seems to be evolving with the passing of each hour these days. Expectations are high and loyalty is low, which presents a unique issue of adaptation that is needed. Mark Allen, SVP of Marketing a YA | Engage, sat down with...Read More

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