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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Shell and PDI announced the launch of 10 months of rewards to celebrate the 10-year anniversary of the Fuel Rewards program. As part of the celebration, Fuel Rewards members will receive limited-time in-store offers and sweepstakes giving away...Read More
McDonald’s and Panera Bread File Trademarks for NFTs in the MetaverseMcDonald’s and Panera Bread have recently filed trademarks for a digital presence within the metaverse: the fully-realized virtual reality world that has been growing...Read More
Shell and PDI Announce AAdvantage as a New Partner for Fuel Rewards Program
Shell Oil Company, the largest fuel network in the U.S., and PDI, the management software company in charge of the Fuel Rewards program, have announced AAdvantage...Read More
Over the past 18 months, many brands survived a tumultuous time by leveraging the digital capabilities of their customer loyalty and rewards programs to maintain, and strengthen in some cases, their connection with consumers and provide a more...Read More
Robert McClarin, Customer Engagement Partner, Brierley
To increase customer engagement, brands must evolve towards leveraging data to Recognize, Reward, and React to their consumers in real-time across multiple channels. Brierley’s Customer...Read More
When it comes to convenience store and petroleum loyalty rewards programs, there are often many streets to cross in matching up consumers and the various brands that offer those services.
But with PDI’s recent acquisition of the GasBuddy...Read More
Last year Google announced they will stop the use of third-party cookies in Chrome before 2022, joining an increasing list of browsers ditching the notorious tracking technology. The tech giant followed up with an early March 2021 announcement...Read More
There is no argument that one of the places that loyalty programs got their start was in Europe, and more precisely in the U.K., where grocery store giant Tesco approached marketing gurus Edwina Dunn and Clive Humby about converting their &ldquo...Read More
PDI, a global provider of ERP, fuel pricing, supply chain logistics, and loyalty solutions for the convenience retail and petroleum wholesale industries, has released its 2020 Road to Rewards Report: Navigating Loyalty in a Pandemic.
The 5th...Read More
Convenience stores and fuel stations are having a rough go of it in 2020, as the change in work and driving habits by many consumers have affected that retail sector significantly.According to the most recent industrywide data from the National...Read More