Creating New Redemption Opportunities Leads to Customer Loyalty Effect

  • May 16 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

A complex confluence of forces is accelerating, according to Cassie Boutelle, vice president, loyalty products, global retail payments/product management, at FIS Global. During her session, “The Loyalty Effect,” at this month’s...Read More

Real-time Customer Engagement at the POS

  • March 27 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customer engagement is always a priority to any brand or company Loyalty360 talks to on a regular basis. Some loyalty marketers take different paths to achieve that customer engagement. Nevertheless, customer engagement is the overarching goal...Read More

FIS Premium Payback Targets Real-time Customer Loyalty

  • October 17 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

This month FIS – the world’s largest provider of banking and payments technology – unveiled a nationwide rollout of its real-time loyalty program, Premium Payback, which allows consumers to redeem points for discounts. Unlike...Read More

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