CONTENT GALLERY

Following pandemic shutdowns, supply chain issues, market disruptions, staffing shortages, and inflation concerns, consumers in the current market face a lot of economic uncertainty. From buying a home to the cost of eggs, costs are unstable...Read More

As a result of constantly increasing digital connection between brands and consumers, brands have access to an enormous amount of customer behavior and purchase data. However, for many the question is how to action on that data and leverage it in...Read More

All brands experience issues. How these brands respond determines the impact those issues have on customer loyalty. The speed, quality, and transparency of the response can turn a frustrating situation into a positive customer experience...Read More

In the latest State of Customer Loyalty Report, Loyalty360 highlights several trends in customer loyalty going into 2023. As brands seek to navigate trends in customer loyalty in the new year, companies like ICF Next — a customer loyalty...Read More

Preference centers are a significant area of interest for organizations looking at ways to ensure they are being privacy compliant while collecting first-party data. However, it seems to be an area where there is either great success or great...Read More

The saying goes, “It’s better to give than to receive,” but what if you could do both? As businesses enter the holiday season and look for ways to boost revenue and gain new customers, using loyalty strategies and rewards becomes...Read More

While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more...Read More

As loyalty strategies and programs are becoming a standard amongst brands, there is a need to stand out among the crowd, and an even greater need to keep the loyalty programs fresh. Customers tire of the same gimmick. Brands need to address...Read More

While the term “customer loyalty” has many broad facets, from personalization to gamification, perhaps nothing is more important to fostering long-lasting customer loyalty than anemotional connection with customers. Emotional loyalty...Read More

As brands look to strengthen relationships with their best customers and get creative in new ways to do so, CPG brands often have a more difficult time building those connections than most. From an ongoing pandemic, supply chain shortages, limited...Read More