Please enter your username or the email address associated with the account so we can help you reset your password.
YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Every transaction between a customer and a travel or hospitality brand enables that brand to learn and understand more about that consumer. And when it comes to interacting with that customer, those hotels and airlines have an opportunity to...Read More
Julie Bustos, SVP, Marketing Innovation, The Lacek Group
Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through four lenses: customer identification, customer...Read More
Robert McClarin, Customer Engagement Partner, Brierley
To increase customer engagement, brands must evolve towards leveraging data to Recognize, Reward, and React to their consumers in real-time across multiple channels. Brierley’s Customer...Read More
Over the past 18 months, many brands say that their loyalty and engagement practices were put to the test as their customer’s shopping habits and expectations changed.
Those brands which had strong loyalty and engagement efforts point to...Read More
Brand authenticity was once a lofty goal of many companies who hoped transparency would endear their brand to consumers and differentiate them from the pack. But knowing customers on a deeper level, and engaging with them in an open, authentic way...Read More
When it comes to tier management in loyalty and rewards programs, Cheetah Digital’s Jon Siegal says the whole idea here is — to drive people to do certain behaviors and move up that hierarchy.
“You become the most valued...Read More
The Wall Street Journal reports that U.S. shoppers went online to purchase holiday gifts and score Black Friday deals they once crowded into malls to grab, as the coronavirus pandemic accelerated the years long remaking of the U.S. retail...Read More
Some may see 2020 as a year of disaster in the retail market, but ICF Next Senior Partner Tom Madden sees plenty of opportunities for businesses to learn and grow in this challenging time.
“There are plenty of industries that are doing...Read More
While consumer shopping habits have been tossed upside down by the changes that have taken place during the first half of 2020, the shift has also opened up some opportunities for retailers who have embraced contactless and mobile ordering as a...Read More
In the sixth part of our Throwback Thursday Video Series, Loyalty360 asked leaders in brand loyalty and customer experience, “How are you looking at personalization, segmentation and cadence management? Also, how can your offering...Read More