ICF Next Executive Discusses Personalized Creative

  • March 26 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

The importance of personalization for brands trying to create brand affinity cannot be understated. Due to technological shifts, customers have come to expect that brands offer highly personalized offers and communications. For example, when a...Read More

ICF Next Vice President Offers Ways to Improve Customer Loyalty Programs

  • January 31 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

In a disruptive environment, brands face a slew of challenges. They have to deal with data proliferation, privacy regulations, profile unification, and changing customer expectations. For this reason, they need to make sure that the technology...Read More

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