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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The importance of personalization for brands trying to create brand affinity cannot be understated. Due to technological shifts, customers have come to expect that brands offer highly personalized offers and communications. For example, when a...Read More
In a disruptive environment, brands face a slew of challenges. They have to deal with data proliferation, privacy regulations, profile unification, and changing customer expectations. For this reason, they need to make sure that the technology...Read More