How Travel and Hospitality Brands Can Deliver Real-Time, Personalized Interactions

  • July 23 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Every transaction between a customer and a travel or hospitality brand enables that brand to learn and understand more about that consumer. And when it comes to interacting with that customer, those hotels and airlines have an opportunity to...Read More

How to Leverage Your Data, Part 3: Actioning on Consumer Data to Drive Incrementality

  • June 28 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Julie Bustos, SVP, Marketing Innovation, The Lacek Group Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through four lenses: customer identification, customer...Read More

How to Leverage Your Data, Part 1: Using Data to Increase Customer Engagement

  • June 24 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Robert McClarin, Customer Engagement Partner, Brierley To increase customer engagement, brands must evolve towards leveraging data to Recognize, Reward, and React to their consumers in real-time across multiple channels. Brierley’s Customer...Read More

The Increasing Value of Customer Loyalty

  • June 18 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Over the past 18 months, many brands say that their loyalty and engagement practices were put to the test as their customer’s shopping habits and expectations changed. Those brands which had strong loyalty and engagement efforts point to...Read More

How Brands Can Become More Authentic to Consumers

  • May 13 2021
  • Resource: Daily News

Brand authenticity was once a lofty goal of many companies who hoped transparency would endear their brand to consumers and differentiate them from the pack. But knowing customers on a deeper level, and engaging with them in an open, authentic way...Read More

Do’s and Don’ts on Loyalty Tier Management and Strategies

  • February 10 2021
  • Resource: Daily News

When it comes to tier management in loyalty and rewards programs, Cheetah Digital’s Jon Siegal says the whole idea here is — to drive people to do certain behaviors and move up that hierarchy. “You become the most valued...Read More

Delivering Personalized Experiences is Key to Holiday Shopping

  • December 23 2020
  • Resource: Daily News

The Wall Street Journal reports that U.S. shoppers went online to purchase holiday gifts and score Black Friday deals they once crowded into malls to grab, as the coronavirus pandemic accelerated the years long remaking of the U.S. retail...Read More

ICF Next Says Learning to Pivot is What’s Important for Brands

  • October 12 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

Some may see 2020 as a year of disaster in the retail market, but ICF Next Senior Partner Tom Madden sees plenty of opportunities for businesses to learn and grow in this challenging time. “There are plenty of industries that are doing...Read More

Customer Loyalty When it Comes to Changes in Contactless and Mobile Ordering | Loyalty360 Member Perspective

  • September 02 2020
  • Resource: Daily News

While consumer shopping habits have been tossed upside down by the changes that have taken place during the first half of 2020, the shift has also opened up some opportunities for retailers who have embraced contactless and mobile ordering as a...Read More

Personalization, Segmentation, & Cadence Management | Loyalty360's Throwback Thursday

  • August 13 2020
  • Resource: Daily News
  • Loyalty360

  In the sixth part of our Throwback Thursday Video Series, Loyalty360 asked leaders in brand loyalty and customer experience, “How are you looking at personalization, segmentation and cadence management? Also, how can your offering...Read More

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