CONTENT GALLERY

The customer loyalty landscape is undergoing a profound transformation, marked by unprecedented opportunity but also uncertainty — brought on by changing customer preferences, an array of new, disparate technologies, limited internal...Read More

Participation is the greatest form of connection a brand can have with its customers. Leveraging values and beliefs the brand shares with its customers is the most effective method of driving this participation. Beyond just driving connection...Read More

Customer loyalty should be a crucial aspect of any company’s business strategy. In the ever-evolving landscape of technology and customer expectations, it’s more complex than ever for brands, agencies, and supplier partners to...Read More

With the emergence of smartphones, text messages and push notifications, there was a time when skeptics began to doubt the relevance of email marketing. However, with privacy regulations and the elimination of the cookie, email is having a...Read More

Travelers’ comfort levels may vary from destination to destination—and week to week, given the rise of emerging variants—but their confidence remains strong in hotel and airline brands.After two years of living with COVID-19...Read More

Relationships—and behaviors—between brands and consumers continue to evolve in creative and surprising ways in 2021. Consumer packaged goods (CPG) companies are redefining their relationships with retailers and shoppers thanks to the...Read More

“Essential” is now at the heart of the grocery experience. The grocery experience looks very different than it did in the spring of 2020. As more Americans get vaccinated and receive booster shots, and in-store foot traffic...Read More

The world is still grappling with the risk of sharing physical spaces almost two years into the pandemic, driving a massive shift in consumer expectations of retail shopping and an explosion of innovation. The need for retailers to meet their...Read More

Already a member of Loyalty360: Access codes for brands will be supplied by your account manager. This report will bring additional insight to marketers who want their loyalty programs to survive and thrive. For brands looking for an...Read More

Return on experience (ROX)—versus return on investment or return on ad spend—has taken on new importance for digital and operational leaders. The impact of COVID-19 has put a heightened emphasis on how to navigate this new reality...Read More