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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The loyalty industry seems to be more active now than ever before and various factors play a multitude of roles.
Loyalty360 talked to Jarod Sutton, Business Solution Manager at Comarch, about this reality and his views on other loyalty...Read More
Customer experience is viewed as a significant piece of the overall customer loyalty puzzle. Loyalty marketers understand this point all too well.
The challenge, though, can be executing and delivering on this promise to customers.
Officials at Brussels Airlines, which underwent a strategic turnaround, wanted to strengthen their loyalty proposition and supplement its existing Lufthansa Miles & More loyalty program with a new program focused on a different target...Read More
In 2017, the process of fine-tuning customer loyalty programs will be a prime objective for many brands, especially since an effective loyalty program can be a key market differentiator.
Several senior management officials at Comarch offered...Read More