Congratulations to the winners of the inaugural Loyalty360 Awards presented Monday at Loyalty360’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida.

Thirty-five finalists representing some of the world’s top brands were chosen from a field of more than 62 original contestants. The winners were selected among six categories and for the overall, best-in-show “360 Degree Loyalty Award.”

The winners are:

  • 360-Degree Award, Platinum Winner—Best Western Hotels
  • Best Reward Program, Platinum Winner—Raley’s Family of Fine Stores
  • Best Customer Experience & Engagement—Raley’s Family of Fine Stores and AT&T
  • Best Technology in Loyalty Marketing, Platinum Winner—Raley’s Family of Fine Stores
  • Best Creative Campaign in Loyalty Marketing−SpaWeek
  • Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing—C Spire
  • Best Customer Loyalty Strategy, International Markets, Platinum Winner—OPET

The awards recognize the innovation and effectiveness of the world’s best customer loyalty programs. A panel of 21 judges representing top-level marketing was assembled by the Loyalty360 team. This large pool of talent was chosen to provide an accurate assessment of each entry based on the strict scoring guidelines for the awards.

Expo attendees will also have the opportunity to glean vital strategies and learn from the award winners at scheduled roundtable Q&A sessions.

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