Recent data suggests consumers will be viewing both the physical and online worlds through their mobile devices as the norm – not the exception. Technology like 2D codes can be used to connect these worlds through the consumer’s mobile device.
A 2D code is a two-dimensional barcode that links to an online experience when scanned with a mobile device. A downloaded software application turns a mobile device’s camera lens into an optical scanner. Each code is encoded with specific information like a URL or contact ....