Companies strive to do the right things that, when combined, present a welcoming avenue for customer engagement, superb customer experience, and brand loyalty.
According to a new study by GfK, companies have a social responsibility to provide good jobs for people. GfK’s online survey collected responses of more than 27,000 consumers (aged 15 and older) about the most important responsibilities of companies.
Globally, consumers identified three key responsibilities for companies:
Providing good jobs for people (cited by 47% of....