The restaurant space is intensely competitive today, with brands seeking differentiation on all fronts. Boosting the customer experience in a definitive fashion can drive customer loyalty efforts.
Loyalty360 talked to Jon Siegal, vice president and general manager at Stellar Loyalty, about the state of the restaurant industry as it related to customer loyalty.
Can you talk about the current state of customer loyalty in the restaurant space?
Siegal: There is no debate today. With the abundance of choice....