Wells Fargo officials listened to their customers in an effort to display flexibility in a new credit card loyalty program.

Wells Fargo introduced Go FarTM Rewards, which goes beyond traditional credit card rewards programs, offers customers a flexible platform to make the most of their rewards and feel truly rewarded.

Through the program, customers can redeem their rewards at any Wells Fargo ATM, use rewards toward their qualifying Wells Fargo checking or savings accounts, or apply toward the principal balance of a qualifying Wells Fargo line or loan. Customers can also take advantage of options to pool rewards with other customers, gift rewards to other customers or to charity, create wish lists and more – all while on-the-go. These features are in addition to all the things consumers have come to expect from a rewards program, like travel, merchandise and gift cards.

“Customers use their credit cards to pay for ordinary things they do every day, and we want the rewards they earn from doing that to feel extraordinary,” said Beverly Anderson, head of Consumer Financial Services for Wells Fargo. “With an emphasis on the flexibility and accessibility our customers told us they want, we spent the past few years updating our rewards program so significantly we felt it deserved a new name.”
What’s more, the program supports customers’ desires to help friends, family, and their communities. These features include pooling rewards with other rewards customers or gifting rewards to other program participants. Card holders can also redeem their rewards toward a “CharityChoice” gift card, thereby making a donation to charity through the program.

Customers can also choose from redemption choices including merchandise, gift cards, and digital downloads.

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