Walmart wants to honor businesses owned by women, sparking customer engagement, by attaching a unique logo featured on retail packaging of products from female-owned businesses.
These products will be available both in-store and online. As part of its overall strategy and goal to source more from women-owned businesses, Walmart supported the Women’s Business Enterprise National Council (WBENC) and WEConnect International, in collaboration with Rouge24, a women-owned graphics agency, to develop the “Women Owned” logo to....