Collaborating with retail partners to create a memorable customer experience is top of mind for The Hershey Company, according to Frank Jimenez, the company’s Senior Director, Insights Driven Performance and Retail Evolution.
“We are focused on collaborating with our retail partners on a convenient, engaging, and memorable experience for shoppers that grows retailers’ baskets,” Jimenez told Loyalty360. “For example, at the end of 2014 we announced a partnership with Winn Dixie, where we created a ‘Candy....