During Walgreens’ recent second-quarter financial earnings call, company President and CEO Gregory D. Wasson noted that the highly successful Balance Rewards customer loyalty program launched in September 2012 has eclipsed a significant milestone: 100 million members. “This quarter we successfully reached a milestone for enrollment in our balance rewards program topping 100 million enrollees with almost 80 million active members,” Wasson said during the financial results conference call on March 25. “We now have....

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