There is a considerable discussion among loyalty marketers today about artificial intelligence and its potential impact now and in the future.
Loyalty360 caught up with Chris Hall, vice president of customer engagement solutions at Pitney Bowes, to learn more about this burgeoning field and its myriad of ramifications.
How are businesses are leveraging new technology (like virtual assistants) to enable a greater sensory experience for customers?
Hall: Many retail experts today are talking about the “Retail....