Driving certain behaviors to achieve customer loyalty and brand advocacy can be a difficult task for brands. But, at Ulta Beauty, officials always listen to their customers and offer them solutions to their problems.
Eric Messerschmidt, VP of Marketing Strategy, CRM, and Loyalty at Ulta Beauty, talked to Loyalty360 about the company’s approach toward impacting customer behavior. One of the ways Ulta Beauty impacts customer behavior is through its ULTAmate Rewards loyalty program.
“If you run your business with a guest....