Hotel and travel seekers now have another reason to ride with Uber. That is, valuable loyalty program rewards points. In a move that hopes to increase customer engagement among those that might otherwise hail a taxi, Uber has partnered with Starwood Hotels & Resorts, which operates nearly 1,200 hotels in cities across the United States, China, Brazil, and Europe. Through the new partnership, members of Starwood Preference Guest (SPG), the hotel’s popular loyalty program, will now be able to earn extra points by booking an Uber....

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