Karen Hoguet, Chief Financial Officer for Macy’s, is proud of the major strides the company has made since 2008 in the area of customer engagement, and she believes there is a new and better level of CRM on the horizon.
During Tuesday’s fourth-quarter earnings conference call, Hoguet talked about the company’s commitment to its MOM strategy, which stands for My Macy's, Omnichannel, and MAGIC Selling.
“In these past six years, we have made enormous strides in adopting and involving localization, creating a truly....