U.S. Cellular recently unveiled its Samsung ‘store-within-a-store’ concept at a store in Madison, Wis., stamping itself as the first wireless provider in the U.S. to offer a Samsung product-focused store-within-a-store experience to customers in company-owned stores.

The concept, which consists of a 100-square-foot dedicated branded Samsung experience area within a U.S. Cellular store, is set to roll out at approximately 57 retail store locations now through October.

Each Samsung store-within-a-store includes an interactive, one-of-a-kind, virtual host, designed to help customers learn key features and benefits of the latest Samsung devices. The virtual host will respond to the customer and guide them through the devices on display. Staffed by specially trained U.S. Cellular associates, the area also provides customers with the ability to immerse themselves into Samsung’s full range of products – including the Galaxy Note7, Galaxy S7, Gear VR headset, Gear S2 Smartwatch store-within-a-store experience and more.

Joe Settimi, Vice President of Marketing, U.S. Cellular, told Loyalty360 that the company strives to enhance the overall customer experience.

“We are excited to work with Samsung to create a dedicated area in select company-owned stores for customers to gain a more hands-on experience and learn more about and their various product offerings,” Settimi explained. “We’re the first wireless provider in the U.S. to offer a Samsung product-focused store-within-a-store experience. Staffed by specially trained U.S. Cellular associates, the area also provides customers with the ability to immerse themselves into Samsung’s full range of products.”

U.S. Cellular is the fifth-largest full-service wireless carrier in the United States.

Settimi believes that the Samsung store-within-a-store concept provides a unique customer experience.

“Our focus is to help people simplify and enhance their lives, and this concept allows us to provide even better service to our customers,” he said. “We know that customers are always looking for an easy and fun store experience and we’re excited to provide them this Samsung Experience.”

What’s more, Settimi believes it fits nicely as a key differentiator due to an enhanced customer experience.
“Being the first wireless carrier to bring Samsung product-focused store-within-a-store experience is a benefit for U.S. Cellular customers,” he said. “We will continue to look for additional opportunities to offer the best customer experience and the latest cutting-edge devices to complement our high-quality network.”

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