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CHICAGO—Belly, the new digital loyalty program, launched today and offers a unique value proposition for small and medium-sized businesses. Belly replaces traditional ‘buy 10 get one free’ punch cards with a unique loyalty platform that fit each businesses’ personality and connects consumers on a much more personalized level to the places they already love. Formerly known as Bellyflop, the company is the first digital universal loyalty program of its kind. Belly provides customers with a single loyalty card, instead....

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