Finding more ways to be customer-centric is something marketers should have as an ongoing goal, according to Mark Klein, founder and CEO of Loyalty Builders.
“Most companies we see are product-oriented, which is the opposite approach to customer-centricity,” Klein told Loyalty 360. “Look at the customer and find out what would the customer likely want to buy. Recognize ways to really grow your business through cross-channel selling rather than acquisition.”
Klein said most companies he works with get most of their....