The Vitamin Shoppe announced its new "Snax for Vax" campaign to support healthy communities during flu season. The brand is offering a free protein bar or healthy snack to anyone with a documented flu vaccine shot.

During a select weekend, anyone with proof of a recent flu vaccine from their doctor, pharmacist, or other healthcare provider, can choose a free item from a selection of protein bars and snacks at over 700 locations.

Sharon Leite, CEO of The Vitamin Shoppe, commented: "The Vitamin Shoppe is dedicated to the lifelong wellness of our customers and the communities we serve. Public health experts have advised that the current flu season may be severe, so we want to encourage Americans to engage in healthy habits, such as getting an annual flu vaccine and supporting their immune systems with a healthy diet, regular exercise, and proper sleep routines. Our Health Enthusiast store teams look forward to our Snax for Vax weekend and giving away some of our most popular, protein-packed snacks as a tasty and healthy reward for supporting your wellness with a flu vaccine."

To spread the word about this initiative, The Vitamin Shoppe is encouraging posts to social media about the giveaway with the hashtag #SnaxForVax and tagging @vitaminshoppe.

The Vitamin Shoppe previously partnered with the White House to conduct a similar Snax for Vax giveaway to incentivize Covid-19 vaccines.

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