Target is hoping that its new smaller TargetExpress stores will personalize and augment the overall customer experience.
The first 20,000-square-foot TargetExpress store opened July 23 in Dinkytown near the University of Minnesota in Minneapolis. The beta store, conveniently located for students and urban residents living in nearby neighborhoods, encompasses about 15% of the size of a typical general merchandise Target store.
Target spokesperson Kristen Emmons participated in a Q&A with Loyalty360 to discuss the company’s foray....