When making travel arrangements, booking online is clearly the preferred method for nearly 80% of respondents, according to SDL’s latest survey in a report titled, "The Modern Traveler: A Look at Customer Engagement in the Travel Industry."
SDL Campaign Management & Analytics surveyed 4,000 consumers in the U.K., United States, and Australia. The findings indicate that travelers' preferences differ depending on the channel they are using at the time of interaction.
Of all the regions surveyed, the U.S. does far less....